For Brandon Palaniuk, the goal was simple: get to the top.

The drive, obsession, and relentless pursuit of perfection carried a small-town kid from Idaho to the absolute pinnacle of his sport.

But “Line and Legacy,” our latest Beyond the Layers film at SITKA Gear, isn’t actually about bass fishing.

It’s about the moment your identity shifts. We often talk about the grind to reach the summit, but we rarely talk about the moment you realize the view is better when you’re sharing it. This story explores how fatherhood and family can reshape a legacy faster, and more deeply, than any trophy ever could.

I am incredibly proud of our team for bringing this story to life. It was a privilege to help peel back the layers on what it truly means to win.

Creative Director : Frederik Trampe

Executive Producer / ACD: Morgan DeBrincat 

Production Company: FISKA Media

Director: Max Erickson​

Editor: Jeb Burroughs

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