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C R A I G S L O S T 

Brand Activation

Over 14,000 pieces of gear are lost in the outdoors each year, so YETI took it upon themselves to answer the call of the wild by hacking Craigslist’s lost and found. We not only replaced lost gear for outdoor enthusiasts but also provided a secure home for it all in the brand-new YETI Gobox.

Copywriters : Matt Klugman

Art Directors: Morgan DeBrincat 

Creative Directors: Robert Fraze

Executive Creative Director: Carlos Rangel

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LOST SOME GEAR? YETI CRAIGSLOST' CAMPAIGN WILL REPLACE IT (AND SWEETEN THE DEAL)
LINK
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YETI LOOKED THROUGH CRAIGSLIST’S LOST & FOUND AND SENT PEOPLE NEW GEAR IN GOBOXES
LINK
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YETI REUNITES OUTDOOR FANS WITH THEIR MISPLACED GEAR IN 'CRAIGSLOST' PROJECT
LINK
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CRAIGSLOST CAMPAIGN HELPS REUNITE YETI CUSTOMERS WITH LOST GEAR
LINK
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