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M I G H T Y  N U T C R A C K E R S 

Campaign-Extension

Nutcrackers are an iconic symbol of the holiday season, but why is it that they can't do the one thing they were named after, crack nuts? When YETI sees something that can perform better, like a nutcracker, they go out of their way to build the best version of it. Introducing the, YETI Mighty Nutcrackers, let's #CrushTheHolidaySeason

Art Director: Morgan DeBrincat 

Designer: Morgan DeBrincat

Copywriter : Erin Ryan

Creative Directors: Josh Stolz and Justin Lake

Executive Creative Director: Ginny Golden

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THE PROCESS

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Phase 1

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Phase 2

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Phase 3

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Phase 3

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Phase 4

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Phase 5

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Built of solid 6061 Billet Aluminum, soft goods, and a wooden base each nutcracker weighs in at around 60lbs with 42lbs being just the almuminum. Standing at 25" tall this is not your typical nutcracker. 

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