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M I G H T Y N U T C R A C K E R S
Campaign-Extension
Nutcrackers are an iconic symbol of the holiday season, but why is it that they can't do the one thing they were named after, crack nuts? When YETI sees something that can perform better, like a nutcracker, they go out of their way to build the best version of it. Introducing the, YETI Mighty Nutcrackers, let's #CrushTheHolidaySeason
Art Director: Morgan DeBrincat
Designer: Morgan DeBrincat
Copywriter : Erin Ryan
Creative Directors: Josh Stolz and Justin Lake
Executive Creative Director: Ginny Golden
THE PROCESS
Phase 1
Phase 2
Phase 3
Phase 3
Phase 4
Phase 5
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