I M A G I N E  A G A I N 

F.A.O. Schwarz

After the close of FAO in 2015, one brave Little Soldier Bear makes it his mission to bring the store, and imagination back. 

Copywriter: Rachel Nagpal 

SHORT CHILDREN'S BOOK

AR APP

The app uses mobile GPS to locate and help the Little Soldier Bear collect F.A.O toys scattered around New York City.

CHILDREN'S HOSPITAL APP EXTENSION

We’ll partner with The New-York Presbyterian Children’s Hospital and create a special version of the app that long-term patients can complete on the hospital premise. 

OUT OF HOME 

INSTAGRAM

To celebrate the grand reopening of F.A.O. we’ll sell copies of FAO’s newest children’s book, The Lost Little Soldier, in store only. All books come with a limited edition toy soldier bear.

EXTENSION 

BACK TO WORK