A R T D I R E C T O R
H E R S T O R Y
History Channel
Women have been silenced since the beginning of time, and they have a lot to say. Beginning with Women’s History Month, we will launch The Herstory Channel, focusing solely on the amazing women who have made waves throughout the ages.
His story has been told, it’s time hers is too. History will no longer ignore her.
SHE WILL BE HEARD.
PHASE 1
January 1, 2020
Before announcing our shift, we’d build hype with teasers .
OUT OF HOME
PHASE 2
January 20, 2020
Our official announcement of the channel takeover will coincide with the Women’s March, standing in solidarity with the ongoing struggle.
LOGO EVOLUTION
SOCIAL
On the day of the Women’s March, we’ll begin the unveiling of Herstory’s takeover with social posts from influencers at the forefront of modern feminism.
Selected Influencers