A R T D I R E C T O R
H E R S T O R Y
History Channel
Women have been silenced since the beginning of time, and they have a lot to say. Beginning with Women’s History Month, we will launch The Herstory Channel, focusing solely on the amazing women who have made waves throughout the ages.
His story has been told, it’s time hers is too. History will no longer ignore her.
SHE WILL BE HEARD.
PHASE 1
January 1, 2020
Before announcing our shift, we’d build hype with teasers .
OUT OF HOME
PHASE 2
January 20, 2020
Our official announcement of the channel takeover will coincide with the Women’s March, standing in solidarity with the ongoing struggle.
LOGO EVOLUTION
SOCIAL
On the day of the Women’s March, we’ll begin the unveiling of Herstory’s takeover with social posts from influencers at the forefront of modern feminism.
Selected Influencers
SPOT
SOCIAL
#SheWho isn’t just about our channel; it’s emblematic of the experiences of women everywhere. We’ll encourage women around the world to make their own #SheWho statement and share it on social, making our manifesto into the world’s manifesto.
OUT OF HOME
These quotes will go up as OOH billboards, illustrating how prominent men throughout the ages have belittled and oppressed women. Though these posters will live alone, each is connected by the timeline that runs through them, showing how this is not only an ancient problem but a modern one, too.
DIGITAL
Partnering with Google, whenever users type in “history,” they’ll receive a suggestion to correct it to “Herstory.” This will be complimented by the Google information bubble detailing the Herstory Channel.
PHASE 3
March 1, 2020
NEW TV SERIES
Created the concepts for new all original historical-fiction TV series concepts to launch the channel.
WEBSITE TAKEOVER
DIGITAL
We'll takeover the History Channel's presence on live stream services, TV guides and social media.
OUT OF HOME
